Oseyo selects Eldon Square for North East debut
The UK’s largest Asian supermarket has chosen the Newcastle shopping centre for its first location in the region, as well as its biggest store to date.
Oseyo will be opening a 20,000 sq ft unit in Q3 of this year, its fourth location in the North of England.
The brand is the largest Asian supermarket retailer in the UK and sells a variety of Korean and Asian foods, toys, stationery, homeware, and electronics.
The space will feature a range of immersive, trend-driven experiences, including Oseyo Snaps – Korean-style photobooths designed for social engagement – a large wall of claw machines imported from Japan, and a dedicated Korean beauty section reflecting strong consumer demand.
Additional highlights will include a highly popular Korean ice cup drinks zone, a bespoke ‘Ramyun Library’ showcasing an extensive selection of ramyun from across Asia, and dedicated tasting areas where customers can sample products such as dumplings and ramen free of charge.
Eldon Square measures 1.35m sq ft and is owned by Newcastle City Council and XPE Group, with Pradera Lateral as asset manager.
Bernice Nesham, director of asset management at Pradera Lateral, commented: “Starting in 2015 with a small shop on Tottenham Court Road, Oseyo has been reinventing the Asian supermarket industry in the UK over the last decade.
“We are thrilled to have such an innovative and disruptive brand select Eldon Square as both its largest store and its first in the North East.
“From new brands like Oseyo to the opening of our new multi-use leisure offering Freight Island, Eldon Square is charging into the future of bringing the very best experiences to our visitors.”
Isaac Kweon, operations director at Oseyo, added: “Following the success of our other Northern stores, we were drawn to Eldon Square for our biggest and newest site due to the city’s strong student population, vibrant food culture, and diverse audience demographics.”
