VIDEO | Creative changemakers
City centres are changing, and Newcastle is no exception. This roundtable, hosted by Eldon Square, explored how the city is evolving beyond its traditional retail role to become a destination where people come to work, socialise, experience culture, and spend time.
The discussion considered how changing consumer expectations are reshaping the city centre and what the right balance of shopping, hospitality, leisure, and events looks like for Newcastle’s future.
The conversation also looked at how commercial success and cultural identity can go hand in hand. Rather than seeing business and creativity as competing priorities, retail, hospitality, music, fashion, and the creative industries all contribute to making Newcastle feel distinctive. The city can use culture to build on its own character while avoiding the trap of creating experiences that feel the same as every other city.
Collaboration was another key theme, with speakers reflecting on the importance of bringing together the public and private sectors, cultural organisations, and major destinations to create lasting change. The discussion highlighted the value of working towards a shared vision, building on successful partnerships, and ensuring investment delivers benefits across the whole city centre.
From creating a vibrant, welcoming city centre to strengthening Newcastle’s identity and appeal, the conversation focused on the opportunities ahead and the collective effort needed to help the city continue to thrive. At the heart of this is Eldon Square, a destination that brings together retail, food, leisure, culture, and community, helping to connect Newcastle’s creative energy with the wider city centre experience.
Watch the video at the top of this page to hear more views.
Participants
- Kitty Vaughan, head of UK leisure and F&B leasing, Pradera
- Helen Cowie, centre director, Eldon Square
- Jen Hartley, assistant director of capital investment and growth, Newcastle City Council
- Jon Ridley, principal, Newcastle College
- Antonia Wigan, chief commercial officer, British Fashion Council
- Dan Morris, managing director, Freight Island
- Mick Ross, chief executive, Generator
- Gordon Hewling, principal and managing director, Avison Young
- Sally Gibson, editor and chair, Place North East
