Next launches new store at Eldon Square

The retailer has taken almost 34,000 sq ft at Newcastle’s shopping and leisure destination, set to open on 15 July.

The store will span all of the brand’s key departments, including womenswear, menswear, kidswear, and homeware, and will be home to the first Bath & Body Works in the city, measuring almost 1,500 sq ft.

The menswear section has expanded by more than 200 sq ft, and the home department has doubled in size.

Next’s concept design for its stores focuses on enhancing customer experiences with concealed and integrated LED lighting, varied floor finishes and minimalist ceiling applications to create texture.

Helen Cowie, centre director at Eldon Square, said: “We’re delighted to welcome Next’s latest concept store to Eldon Square – a stunning addition that brings more choice, enviable style, and a truly elevated experience for our visitors.

“With a beautifully designed space and exciting features like Newcastle’s first Bath & Body Works store, this opening reinforces Eldon Square’s position as the heart of city centre shopping.

“It’s an exciting milestone, and we look forward to seeing our shoppers enjoy everything this new flagship store has to offer.”