Danish retailer commits to Eldon Square

Home and kitchenware brand Søstrene Grene will open its first store in the North East this summer, taking a 5,000 sq ft unit at the Newcastle shopping centre.

The retailer will take the unit on the Upper Mall next to Swarovski, to create what it said will be “an exceptional shopping experience featuring the brand’s unique Scandinavian inspired, affordable products”.

Søstrene Grene now operates more than 30 stores across the UK, including shops in York and in Sheffield, where it opened in the Heart of the City development last year. The group plans to open 100 new stores by 2030. It said the new store will emphasise eco-friendly practices, using sustainable materials and a focus on reducing environmental impact.

A typical store fit-out for the group. Credit: via Counter Context

To further enhance the customer experience, the store will also feature areas dedicated to workshops and events where customers can engage in crafting activities and learn new skills.

Cormac Hamilton, general manager of Eldon Square, said: “We are very excited to welcome Søstrene Grene to the North East. Eldon Square’s central location allows for high footfall, providing a great opportunity for the Scandinavian brand to build awareness and rise in popularity in the North East.”